Course curriculum

  • 1

    Week 1: The bigger picture & Lean Canvas & Innovation tool

    • Personal Introduction

    • Lean Startup

    • Question Lean Startup

    • Startup Phases

    • Question phases

    • PreXLR and Data

    • Questions Data

    • Earlyvangelist

    • Questions Earlyvangelist

    • Case study

    • Your Plan A

    • Sketch your first Lean Canvas

    • Common mistakes made in Plan A

    • Questions Plan A

    • Your first experiment
  • 2

    Week 2: Riskiest assumptions, Experiment Design & documenting results

    • Introduction module 2

    • Customer interviews

    • Customer Segmentation interviews

    • Question Customer interviews

    • Problem Discovery interviews

    • Question Problem interviews

    • How to conduct an interview

    • 5X Why technique

    • Question How to conduct an interview

    • Do's and Don'ts of customer interviews

    • Questions Do's and Don'ts

    • Conclude your experiment and take the next step

    • Questions Finalize experiment

    • Conclude your experiment

    • Run your second experiment

    • Fill your funnel
  • 3

    Week 3: Problem-Customer Fit & Building a funnel

    • Where to find interviewees

    • Questions where to find interviewees

    • Problem Validation interviews

    • Questions Problem Validation

    • The 3 P's

    • Create a Problem Tree

    • Run experiments & fill your funnel
  • 4

    Week 4: Customer Journey, Solution Discovery and Problem-solution fit.

    • Solution Discovery interviews

    • Question Solution interviews

    • Draft your customer journey

    • Run experiments & fill your funnel

    • Develop a Buyer persona
  • 5

    Week 5: Solution discovery, Problem Validation, Buyer persona, LTV & CAC

    • Introduction to module 3

    • Desired state

    • Questions Desired state

    • Solution Discovery interviews 2

    • Question Solution Discovery interviews

    • Run experiments & fill your funnel
  • 6

    Week 6: Solution validation & prototype

    • Value Proposition Design

    • Questions Value Proposition Design

    • Creating your monopoly

    • Questions creating your monopoly

    • How to build a prototype

    • Run experiments & fill your funnel

    • Build a prototype
  • 7

    Halfway There!

    • A quick message from us.
  • 8

    Week 7: Value propositions, Business Models & Pitch MVP

    • Minimum Viable Products

    • Questions MVP

    • Business models or Earnings models

    • Pitch MVP

    • Commitment

    • Questions Pitch MVP

    • Letter of Intent (LOI)

    • Objections

    • Questions Objections

    • Create copy pitch MVP and setup experiment

    • Fill your Pitch MVP funnel
  • 9

    Week 8: Concierge MVP & Scaling Pitch MVP

    • Pitch MVP

    • Fill your funnel
  • 10

    Week 9: Basic Growth, Founder expectations & Exit strategy

    • Revenues & direct costs

    • Costs of employees

    • Income statement

    • Scenario analysis

    • More Pitch MVP's!
  • 11

    Week 10: Business case, Unitcase & Pitchdeck

    • Introduction to Unit Case & Prospecting & inside sales

    • Paid traffic & inside sales

    • Paid traffic & Automated Multi-product funnel

    • Paid traffic & Automated free trial

    • Content marketing & inside sales team

    • Content marketing & Automated free trial funnel

    • Draft business case, unit case and pitchdeck
  • 12

    Week 11: Stakeholder Presentation

    • Finalize your pitchdeck and presentation
  • 13

    Week 12: The finish line

    • Thank you!

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